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But Ved Krishna, a resident of Ayodhya, has started making biodegradable cups, plates, bowls, and packaging materials on a large scale from sugarcane waste. His idea could become a new source of income for millions of sugarcane farmers in the country.
Ved processes more than two lakh tonnes of sugarcane waste every year under his venture ‘Yash Pakka’ and makes it eco-friendly. Today their prevalence has spread from Uttar Pradesh, Rajasthan, and Punjab to countries like Egypt and Mexico. Their annual turnover is around 300 crores.
Veda’s father KK Jhunjhunwala was a businessman. He used to run a sugar mill earlier, but after the family split, the sugar mill was lost from his share. After this, he started ‘Yash Pakka’ in 1981.
Says Ved, “My father was ahead of his time and started making cardboard and paper from sugarcane waste around 1985. Not only this, but by 1996, to make his business self-sufficient, he had also installed an 8.5 MW power plant, using biomass instead of coal.
But in the meantime, Veda’s father underwent heart surgery, and gradually his business weakened. Seeing this, Ved, who had studied adventure sports management at London Metropolitan University, decided to leave the happy life of London and return to his father.
“I was deeply influenced by my father’s ideas and after completing my studies in London in 1999, I returned to India to take over my father’s work,” says 46-year-old Ved. I had learned to work with him for 3 years before he left this world forever.”
After that, the entire responsibility of the company fell on Veda’s shoulders. At that time the turnover of the company was around 25 crores, but Veda’s intentions were much bigger than this. He decided to invest 85 crores to take this business forward.
But when Ved went to banks with this proposal, no one took him seriously. Everyone mocked his high-mindedness. But he did not lose heart and gradually started winning the trust of the officials based on his work. The result of his stubbornness and persistence was that within a few years, his business grew to 117 crores.
Since 2010, there has been a lot of awareness about the dangers of plastic in the country. Meanwhile, Veda also realized that he was making paper from sugarcane bagasse, so why not expand his scope further.
After this, he decided to use sugarcane waste in food service. Ved also visited countries like China and Taiwan to learn the process and acquired eight machines from there. Then, growing his team, he started extracting fiber from sugarcane waste and making eco-friendly goods.
Also Read: Patan Woman Quits Private Job To Start Beekeeping Center, Earns Millions
Thus in 2017 Ved gave birth to a new brand called ‘Chuck’. Under this they are making three types of products like food carry, packaging material and food service material, which is a good alternative to plastic and thermocol.
Ved currently processes more than 300 tonnes of sugarcane waste per day. They have a unit in Ayodhya and are working on a franchise model with businessmen from Jaipur, Jalandhar, Kerala as well as Egypt and Mexico. Today he has given employment to 1500 people in this company.
Their clients include names of many food companies like Haldiram, McDonalds, Chai Point. Apart from this, their products are also available on Amazon and Flipkart.
Veda currently collects sugarcane waste from sugar mills
He says, “Currently farmers are not directly benefiting from my business. But we intend to grow our business 10 times in next 5 years. It will definitely make a big difference in farmers’ income.”
Rapid fire round with Ved Krishna
Hobbies
Trekking, walking, listening to songs
Favorite Books Good to Great (Jim Collins) –
Click here to buy on Amazon . Genghis Khan and the Making of the Modern World (Weatherford) – Click here to
buy on Amazon . The Kite Runner – Click here to buy on Amazon . The Forty Laws of Love – Click here to buy on Amazon . The Hidden Life of Trees – Click here to buy on Amazon.
Ved Krishna, a resident of Ayodhya, took over the reins of ‘Yash Pakka’ after his father’s death. He has benefited both farmers and the environment by making cup plates from sugarcane waste.
In India, sugarcane is cultivated on a large scale in states like Haryana, Punjab, Uttar Pradesh, and Maharashtra. People make jaggery in the fields from sugarcane, but the residue that grows later is wasted. Many people burn it in the field itself, which also causes a lot of pollution.
But Ved Krishna, a resident of Ayodhya, has started making biodegradable cups, plates, bowls, and packaging materials on a large scale from sugarcane waste. His idea could become a new source of income for millions of sugarcane farmers in the country.
Ved processes more than two lakh tonnes of sugarcane waste every year under his venture ‘Yash Pakka’ and makes it eco-friendly. Today their prevalence has spread from Uttar Pradesh, Rajasthan, and Punjab to countries like Egypt and Mexico. Their annual turnover is around 300 crores.
Veda’s father KK Jhunjhunwala was a businessman. He used to run a sugar mill earlier, but after the family split, the sugar mill was lost from his share. After this, he started ‘Yash Pakka’ in 1981.
Says Ved, “My father was ahead of his time and started making cardboard and paper from sugarcane waste around 1985. Not only this, but by 1996, to make his business self-sufficient, he had also installed an 8.5 MW power plant, using biomass instead of coal.
But in the meantime, Veda’s father underwent heart surgery, and gradually his business weakened. Seeing this, Ved, who had studied adventure sports management at London Metropolitan University, decided to leave the happy life of London and return to his father.
“I was deeply influenced by my father’s ideas and after completing my studies in London in 1999, I returned to India to take over my father’s work,” says 46-year-old Ved. I had learned to work with him for 3 years before he left this world forever.”
After that, the entire responsibility of the company fell on Veda’s shoulders. At that time the turnover of the company was around 25 crores, but Veda’s intentions were much bigger than this. He decided to invest 85 crores to take this business forward.
But when Ved went to banks with this proposal, no one took him seriously. Everyone mocked his high-mindedness. But he did not lose heart and gradually started winning the trust of the officials based on his work. The result of his stubbornness and persistence was that within a few years, his business grew to 117 crores.
Since 2010, there has been a lot of awareness about the dangers of plastic in the country. Meanwhile, Veda also realized that he was making paper from sugarcane bagasse, so why not expand his scope further?
After this, he decided to use sugarcane waste in food service. Ved also visited countries like China and Taiwan to learn the process and acquired eight machines from there. Then, growing his team, he started extracting fiber from sugarcane waste and making eco-friendly goods.
Thus in 2017, Ved gave birth to a new brand called ‘Chuck’. Under this, they are making three types of products food carry, packaging material, and food service material, which is a good alternative to plastic and thermocol.
Ved currently processes more than 300 tonnes of sugarcane waste per day. They have a unit in Ayodhya and are working on a franchise model with businessmen from Jaipur, Jalandhar, Kerala as well as Egypt and Mexico. Today he has given employment to 1500 people in this company.
Their clients include names of many food companies like Haldiram, McDonald’s, and Chai Point. Apart from this, their products are also available on Amazon and Flipkart.
Veda currently collects sugarcane waste from sugar mills
He says, “Currently farmers are not directly benefiting from my business. But we intend to grow our business 10 times in the next 5 years. It will definitely make a big difference in farmers’ income.”
Rapid fire round with Ved Krishna
Hobbies
Trekking, walking, listening to songs
Favorite Books Good to Great (Jim Collins) –
Genghis Khan and the Making of the Modern World (Weatherford)
- The Kite Runner
2. The Forty Laws of Love
3. The Hidden Life of Trees
