The Top 5 Google Display Network Features Released in 2019

Reading Time: 6 minutes The year always feels almost over at Thanksgiving—and now that it’s officially December, anyway, I’m focused on planning for next year. While doing that, I’ve realized how many new features released in 2019 will make optimizing your Display Network campaigns a lot easier. Spoiler: The addition of video assets is one of my favorite new …

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9 Essential Rules for SEO Copywriting in 2020

Reading Time: 10 minutes It’s no secret that our friends over at Google like to tweak their search algorithm. And although this model of constant improvement is certainly cause for celebration among everyday users, it can give SEOs and copywriters a fair bit of anxiety. After all, if the rules of the game are constantly changing, how are you …

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6 Epic Instagram Story Hacks You’ll Wish You Knew Sooner

Reading Time: 9 minutes Instagram is great for users, as it’s a place to keep up with friends, get an inside look at the life of celebs, and get inspiration for delicious recipes, clothing, home decor—almost anything. That’s exactly why it’s also great for advertisers. Because, well, it’s where the audience is. The possibilities on Instagram for brands and …

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How to Identify the Best Ad Platform for Your PPC Clients

Reading Time: 9 minutes Most agency owners and managers will agree that every client is unique. This is particularly true if you have clients that operate within varying industries with their own specific target audiences. What becomes clear over time is that there is rarely a cookie cutter template for which channels may suit each client best. As an …

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The 11 Biggest Google Ads Updates of 2019

Reading Time: 11 minutes 2019 was a year of memorable events. A not-so-gratifying ending to HBO’s Game of Thrones inspired dozens of memes and weeks of animated office chatter. 17-year-old Billie Eilish attracted the biggest crowd ever in the 65-year history of the renowned Reading Festival. The day before Halloween, the Washington Nationals pulled off an incredible Game 7 …

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